We are a brand created by a mother and daughter
Meet Luiza – the eldest daughter, a student at the Latvian Academy of Arts, a designer and creator of the Heatable Toys, Agnese – the mother and the driving force of the brand and, of course, the little tester – little sister Anna, with whom it all started...
Already our grandmothers knew that warmed up buckwheat bags relieve tummy pain, calm the baby and help him / her fall asleep. But our story started with little Anna, who was given a heated toy with a bag of millet inside against colic pain. Unfortunately, the material for the toy was synthetic and after a while the millet started to cause allergies. So, a toy from natural materials and with cherry pits was made – and it helped Anna perfectly! The toy was used every night, creating a kind of bedtime ritual for Anna – warming up the toy, reading an evening fairy tale, a kiss from mom or dad – and the Sandman arrived. No more tears or scandals every night. Also, no longer the mother had to sleep next to Annas bed on a mat for half of the nights (yes, yes – it has been, too, and definitely someone recognizes this situation). The toy was also very useful when it was time for Anna to move to her bed. The magic lies in the fact that the toy has its special mother’s scent, and when combined with warmth, it creates a sense of security.
When Luiza had to defend her diploma thesis at the Riga School of Design and Art, she was inspired from her little sister and created Heatable Toys. She chose to make them in black and white, the first colors that a baby sees, moreover, too bright colors have the opposite effect and make the baby more worried than soothing. As the idea grew, more and more moms appreciated both Bed warmers- cuddle toys and Anti-colic heating pads designed to relieve tummy pain, so the brand ULECE was created, named after Luiza's first doll, which was handmade by mom.
Since then, a lot has been tested and adjusted, such as the size and design of Heatable Toys but we have remained true to our values and honesty to tiny users – the fabric is 100% cotton, the Toys contain natural grape or cherry pits and we use recycled polyester fiber for stuffing, which is hypoallergenic. We think about the impact we have on the environment, so we try to choose materials that help preserve our nature. Each toy is handmade because we also involve other local mothers in making the heatable toys.
Every big or small brand is made up of people and the motivation that drive them forward. In our case, it was a desire to help other mothers by sharing their experiences, such as using natural resources, such as heat, to help the baby both when the tummy hurts and when they need a friend to help them fall asleep.
Support - Jelgava county / Photo - Edgars Pogožeļskis
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